The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
There’s no shortage of promotions retailers can choose when planning their holiday email marketing strategy. However, the holiday season is long, so retailers need to find ways to not only increase sales but also keep subscribers opening their emails.
Here are three kinds of promotions that I expect will be heavily-used by retailers throughout this upcoming holiday season to accomplish these goals.
Email marketers are always looking for holiday-related content, and me — I provide a few pieces this time of year. Between sifting through and analyzing tens-of-thousands of holiday emails in my personal inbox, charting daily emails received, identifying reoccurring themes, looking through the previous years' online sales data, reading industry analysis, interviewing podcast guests, and talking to industry peers, I am left connecting dots with what retailers and email marketers will be promoting this holiday season.
As the holidays approach email marketing teams are busy determining promotional schedules, designing messages, and inputting coupon codes into their e-commerce platforms among a slew of other items. With all of this work happening behind the scenes, there are a few holiday items that all-too-commonly fall by the wayside. When preparing your email marketing program for the season, don’t overlook some of the items that can help you deliver a better customer experience and generate more sales. Here are five items to not overlook this holiday season.
Most digital marketers have heard of the Cyber Five, the five shopping days from Thanksgiving Day through Cyber Monday. These five days happen to be the top five online sales days for the entire holiday season, accounting for 19% of all online holiday sales.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
The holiday season exploded, much like a shot fired from a Red Rider carbine action, 200-shot, range model air rifle, with a compass in the stock and this thing that tells time. Back in October, I laid out my predictions for the 2017 holiday season. Now it’s time to take aim at my predictions and see whether I had Black Bart in the crosshairs or ended up shooting my eye out.
This holiday season was predicted to be the best yet for online retailers – and it was. Fifty-eight out of 61 days drove over $1 billion in online sales, including every single day in November. Gray November, the month-long period of deep discounts, is now commonplace. But do people buy more or simply buy earlier?
