Ecommerce and Retail Insights

As an ecommerce marketing SME, Greg has been published and quoted in top retail and marketing publications.

Press Mentions

PYMNTS: Lululemon Faces Challenges in Domestic Market Despite Global Success

Email Marketing Rules: The Last Word on November 2024

PYMNTS: Macy’s Struggles and Its Bold New Chapter: Can the Iconic Retailer Make a Comeback?

PYMNTS: Experiential Retail Stages an In-Store Comeback

Shoplazza: (Byline): The Trust Factor: Winning U.S. Consumers' Confidence

PYMNTS: Amazon vs Walmart Holiday Battle May Come Down to Loyalty Programs

Quartz: Target earnings are today. Here's what to watch

Quartz: Walmart just keeps winning

The Independent: 8 dos and don’ts to help your Black Friday budget stretch further

Digital CxO: How Retailers Are Coping With a Shortened Holiday Season

The Food Institute: Behold, the Pharmacy of the Future

Techopedia: Small Business Saturday 2024: All You Need to Know

Business.com: 5 Simple Ways to Pinpoint Your Brand’s Target Audience

PYMNTS: AI Firms Join Forces With eCommerce Giants to Improve Shopper Conversion

New York Post: Walmart and other US retailers import fewer holiday goods as sticky inflation saps demand

PYMNTS: Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What They Want to Buy

Digital Commerce 360: Amazon shows off virtual shopping experience for the holiday season

The Guardian: Amazon beats Wall Street expectations with strong cloud business growth

PYMNTS: Contrasting Strategies by CarParts.com and Carvana Highlight Auto Industry Shifts

Fox News: Trump merchandise outsells pro-Harris by striking margin, as Election Day draws near

Forbes: 3 Popular Side Hustles That Pay Up To $5,000+ A Month In 2024

BNN Bloomberg: UK Retail Sales Rise Unexpectedly as iPhone Offsets Budget Gloom

The Ecomm Manager: Top 12 Ecommerce Payment Trends For 2025

PYMNTS: Can CVS Health’s Strategic Overhaul Revitalize Its Market Position?

Digital Commerce 360: PetSmart begins search for a new CEO

MSN: Explainer: What the analysts say about UK retail sales in August

PYMNTS: Bankruptcy Filing Highlights Deep-Rooted Issues in Big Lots’ Business Model

PYMNTS: AI Glasses From Snap and Meta May Reshape How We Shop

Quartz: Walmart and Target are winning the inflation economy's endgame

Newsweek: It's Official: August Is Now the Start of 'Summerween'

PYMNTS: Jassy Touts Amazon Pharmacy’s ‘Resonance’ With Customers

Creative Pool: Byline — The Power of Nostalgia: Why Retro Marketing Campaigns Will Always Connect with Consumers

PYMNTS: New Starbucks CEO Brian Niccol Brings Innovative Track Record to QSR Environment

Creative Pool: Byline — The Billion Dollar Failure of the Apple Vision Pro - What Can We Learn from It?

Chain Store Age: One-third of Americans have shopped at TikTok Shop, according to survey

Digital Commerce 360: Fabric acquires Walmart's MeMD telehealth business

The Food Institute: Missing the Mark – Private Label is Failing at Target

London Loves Business: Shein plans UK IPO despite warning from the US over ‘deep ties to the People’s Republic of China’

The Food Institute: Going Electric: Walmart Commits to Digital Signage

Digital Commerce 360: Michael Kors becomes first retailer to deploy Mastercard's AI shopping assistant

Yahoo!finance: Is the Dollar Store Dying?

Bloomberg: Temu Lures More Repeat Customers than EBay, Pressures Amazon

RetailBoss: Traffic but no Sales? 8 Expert Tips on How to Fix it

The Focus: I sold six items on Vinted in my first 48 hours, follow these tips to flog your old clothes

AP News: Target launches paid Circle 360 membership

The Drum: The rise of shrinkflation: consumer trust shrinks in tandem with products

The Food Institute: ‘Drip Pricing’ Has the Attention of Regulators, Consumers as Inflation Lingers

BFM 89.9FM, The Resource Centre Show: Radio Interview — The Data Shows It: Push Marketing Works

CXFocus Magazine: Do businesses still believe in love? Australian consumers do.

ICON Outlook Magazine — Opt-in Marketing Channels Should Not be Ignored

DailyAdBrief.com: Video segment — “Marketing For Your Future” with Greg Zakowicz from Omnisend

Afterpay: 25 email marketing tips to drive engagement rates and conversions

Ingrid.com: Top Reasons for E-commerce Cart Abandonment—and How to Address Them

Email Uplers: 10 Experts Share Actionable Pointers On Holiday Email Marketing To Help You Cut Through The Noise

Nutshell.com: 28 experts share their best email marketing tips

Toolbox: 4 Simple Email Marketing Automation Tweaks that Increase Sales

TheStreet: Unforced Error: Why So Many Americans Part With Personal Information Just to Get an Online Discount

DHL: Top 5 E-commerce Trends for 4 February 2022

Digital Commerce 360: Retailers ramped up mobile message automation in 2021

FinTech Magazine: Why Financial Technology Is the Driving Force of eCommerce

NTD News, Business — video segment (starting at the 4:50 mark): Luxury Brands and Virtual Shopping: New Ways to Shop Online

Shopify Learn, on-demand educational course: 3 Automated Emails That Will Increase Your Sales

LOCALiQ: 12 Digital Marketing Trends That Will Define 2022 (According to the Experts)

Authority Magazine: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More

Virtudesk: 46 Insights From Marketers and CEOs on 2022 Marketing Trends

Raydiant: The Future of Shopping – Insights From Gregory Zakowicz

Mentorifi (by Eventible): Speaker’s Corner: Featuring Gregory Zakowicz

Independent Retailer: What Consumers Want From Your Holiday Marketing

Authority Magazine: Editor’s List: Authority Magazine’s Favorite ‘Five Things Videos’ On How To Effectively Leverage The Power Of Digital Marketing, PPC, & Email To Dramatically Increase Sales

PRNEWS: Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

Adweek: Despite Some Risks, More Brands Are Blowing Up Consumers' Phones With Texts

Digiday: Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’

MarketingProfs: Byline — How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare

Thrive Global: Interview — Greg Zakowicz of Omnisend: “Holistic thinking”

Authority Magazine: Interview — Greg Zakowicz of Omnisend: How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales

MarketerHire: 48 Surprising SMS Marketing Statistics for 2021 (And Their Original Source)

Outdoor Retailer: April 2021 issue — Keep Them Engaged

Digiday: As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Uplers.com: 29 Email Experts on Email Marketing Trends to Watch For in 2021

eMarketer: Interviewed/Contributor - SMS Marketing 2021: How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint

ClickZ: Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Adweek: Email Automation Is a Major Ecommerce Revenue Booster

Essence of Email: Black Friday/Cyber Monday Report: Black Friday/Cyber Monday Special Edition, Q3 2020 Report

Licensing International: How Much Of The Ecommerce Gain Will Last?

Internet Retailing: Partner Perspective: Email marketing is more important than ever

Forbes: Alton Lane’s Custom-Made Clothing Experience Fuels Its Brick-And-Mortar Success

Brainyard: Ready, Set, Sell: 7 Tweaks Retailers Can Make Now to Maximize Holiday Profitability

Adweek: Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

GrowWire: This Determined Female Founder Secured $1.25M in 30 Days to Launch a Fresh Footwear Business

VMSD.com: Take the Long View

Shopkick: 2019 Consumer Insights: 6 Trends Dominating This Year’s Holiday Shopping Season

Sourcing Journal: Retailers May Need to Reassess How They’re Targeting Different Generations

Chain Store Age: Tech Viewpoint: IRCE 2019 – Omnichannel customer experience illuminated in three comments

One Lady & A Tribe: 16 Ways To market To Gen Z

Furniture Today: Survey shows surprising findings from Gen Z and Millennials

CFO Tech Asia: Retail study challenges myth that digital natives only shop online

IT Brief New Zealand: Retail study challenges myth that digital natives only shop online

Chain Store Age: Study: Young customers show surprising in-store shopping preferences

Retail Customer Experience: Retailers behind in personalizing the retail experience, claims study

Inside Retail Australia: “Digital natives” most likely to shop in-store

Retail Systems: Gen Z value stores more than Gen X or Boomers

The Penny Hoarder: Amazon to Employees: Here’s $10K to Quit Your Job and Start a Business

U.S. Chamber of Commerce: Want to Improve Customer Retention? Try These 3 Expert Strategies

.Store Blog: Interview - eCommerce Challenges and Opportunities for Online Businesses in 2019

Business News Daily: 7 E-Commerce Trends to Watch in 2019

Primed: How Amazon Finally Converted Me.

Devada/AnswerHub: How Gmail Addresses Impact Your 2019 Marketing Strategy

Magento: 3 Email Mistakes to Avoid This Holiday Season

Magento: 4 Building Blocks for Holiday Emails That Convert

Shopify Plus: Contributor - Black Friday Ecommerce: 27 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018

Dallas Business Journal: AT&T is taking a pop-up approach at a new Dallas store

Fit Small Business: Top 25 Creative Tips on How to Build an Email List

INSTORE Magazine: The Truth About Millennials and Brick-and-Mortar Retail Might Surprise You

Internet Retailer: Byline — Why Amazon is Trying to Out‑Walmart Walmart

ROI Revolution: Replatforming Your Website? Avoid These Marketing Pitfalls

WWD: Experts Agree: Customer Engagement Key to Retail Success

Retail Insider: Byline — How to Turn Your Subscribers Into Loyal Customers

MarTechExec: What Spamless Marketing Automation Actually Looks Like (and How to Make it Your M.O.)

Fit Small Business: 25 Abandoned Cart Email Examples & Tips from the Pros

Profit: Raise Your Voice  

Retail Insider: Byline — 4 Ways Canadian Retailers Can Create Loyalty and Drive Revenue

Supply Chain Dive: 4 ways online retailers are going from clicks to bricks

Persado: Subject Lines: Your Brand's First - And Lasting - Impression

Zmags: Leveraging Email Marketing and Content: Creating The Customer Journey

Forbes: 22 Retail Industry Predictions For Brick-And-Mortar Stores In 2018

Retail IT Insights: How I Learned To Stop Worrying And Love The Unsubscribe

Performance Marketer: 2018 Digital Marketing Trends: 40 Influencers Share their Predictions and Expectations

Business News Daily: 8 E-Commerce Trends to Watch in 2018

Retail IT Insights: Byline — The Personalization Myth: Why Most Email Programs Suck

Internet Retailer: Retailers Need to Prepare For a Longer, More Complex Holiday Shopping Season

Blue Acorn: Future of Ecommerce: How Small Retailers Will Change in 20 Years

Blue Acorn: Future of Ecommerce: How Amazon and Giant Retailers Will Change in 10 Years

Blue Acorn: Future of Ecommerce: How Mid-Size Retailers May Change By 2022

Retail IT Insights: Why Connecting Consumers In-Store Can Be a Failed Masterpiece

Salsify: 5 must-read lessons from #IRCE17

Internet Retailer: Why Fast Fashion Retailers Should Slow Down and Emphasize Trust

Direct Marketing Magazine: Canadian Consumers are Loyal to Small Business Owners - Page 8

Yotpo Email Course: How Successful Brands Continue to Scale Sales:

Lesson 2: Building an Email Marketing Powerhouse at Scale

Business Vancouver: Grey November for Canadian Holiday Shoppers

Magento: 4 Ways to Improve Transactional Messages During the Holiday Shopping Season

Blue Acorn: December 14: The Day Shipping Blew Up Sales

Internet Retailer: Internet Retailer Special Report: Handbook to the Holidays, 2016

Blue Acorn: SLI 2016: Emerging Trends and In-Store Experiences

Tealium: MarTech Holiday Predictions Roundup

Magento: Goodbye Black Friday, Hello Gray November

Blue Acorn: Holiday Customers Don’t Have Long-Term Value. Or Do They?

Qubit: Interview: Greg Zakowicz

ClickZ: Blending Social and Email for a Better Customer Experience

Blue Acorn: 11 Tips for Better Ecommerce Email Marketing

Power Retail: Rekindle the Spark with Three Simple Anniversary Emails

MarketingProfs: Using Subject-Line Symbols to Get Noticed

Buffalo Business First: Featured — Sabres hot on Web

TOTAL RETAIL

How Smaller Brands Can Compete With Temu and Amazon This Holiday Season

How to Combine Email and Social Media Marketing Efforts to Maximize ROI

The Power of Back-in-Stock Email Marketing

Email and SMS Marketing in 2024: 5 Trends to Expect

New Black Friday Marketing Report Shows Consumers Still Love Email and SMS

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

Notable Email and SMS Marketing Trends From the First Half of 2023

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

The Impact of iOS 15 on Email Marketing — One Year Later

New Email and SMS Marketing Report Showcases Their Value to Brands

SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday

The Slowdown of E-Commerce and How Online Brands Can Adapt

3 Ways to Use Marketing Automation to Improve CX

The 'Buy it Now' Consumer is Here: Are You Prepared?

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

3 Easy Yet Effective Ways to Create Transactional Emails

Why Retailers Still Need to Focus on Improving the In-Store Experience

Tips to Improve the Performance of Your Holiday Emails, Part 1

Tips to Improve the Performance of Your Holiday Emails, Part 2

Mentioned: Holiday Email Marketing Tips for Retailers

Millennials DO Shop in Stores

How Pop-Up Shops Can Drive Revenue and Delight Customers Year-Round

2018 Trends: Predictions From E-Commerce Marketing Experts

The Sky Isn’t Falling, Retail’s Renaissance is Just a Little Scary

Black Friday. Cyber Monday. Gray November?

Multichannel Merchant

Your Shipping Policy, Consumer Preferences and How to Communicate

SMS Marketing Over the Holidays: What it Means for 2023

Your Perfect Holiday Email Marketing Template

How COVID-19 Has Impacted Email Marketing Performance

8 Ways the Retail Landscape May Change After Coronavirus

7 Ways to Use Cause Marketing in Your Email Campaigns

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

How to Use Video to Increase Engagement in Email Marketing

How to Use Free Shipping to Boost the Power of Your Holiday Emails

The Most Important Things to Know About Holiday Email Planning

How to Use Social Proof in Email Marketing

Data Dive: How to Personalize Email & Navigation for Maximum Impact

How to Start Segmenting Your Emails

How to Use Email Marketing to Drive In-Store Traffic

Keys to Creating a Gen Z Friendly Email Marketing Strategy

Want to Win Back Lapsed Purchasers? Focus on Customer Experience

What’s Your Email Discounting Strategy?

Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation

How Much is Your Email Program Costing You?

How Email Marketing Tracked Through Gray November

Amazon 4-star and What It Could Signal for Amazon’s Future Retail Business

How Customer-First Policies Can Attract and Retain Customers

7 Ways to Prepare Your Email Marketing for the Holidays

Are Your Competitive Differentiators Really Differentiating?

4 Ways to Produce More Authentic Brand Images

How Customer Service Can Increase Sales and Build Brand Loyalty

Is Marketing to Millennials Making Us Miss the Obvious?

Don’t You Know Me at All? The Importance of Relevant Recommendations

Are Loyalty Programs Still Doing Their Job?

The Threat of Disappearing Brands in the Age of Voice Assistants

Holiday Predictions Recap: Did I Hit the Mark or Shoot My Eye Out?

Top Retail Trends for 2018: Industry Experts Share Their Predictions

2017 Email Marketing Report Card: Did Your Program Make the Grade?

New Year, New Emails, No More Excuses

Eggnog and Fruitcake: Holiday Predictions That You Can Stomach

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

Alexa, Order Me Browserless Commerce

Email Expectations vs. Reality: Are You Letting Your Customers Down?

Bridging the Online-Offline Personalization Gap

Why Mobile Payments Are Killing the Checkout Form

Stop Slashing Prices, Start Connecting With Your Customers

Crafting A More Robust Cart Recovery Strategy

How Retailers Are Redefining the Shopping Experience

The Next Generation of Batch and Blast

3 Ways to Cultivate Post-Holiday Customer Loyalty

Is Google Trying to Kill the Mobile Popup?

Gray November Is Almost Here. Are You Ready?

5 Ways to Prepare for the Holiday Season

Why Post-Purchase Marketing Is So Important

How Consumers Across the Globe Shop and Buy Online

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers

Retail TouchPoints

APPAREL MAGAZINE

Grow Wire

Ecommerce Podcast News and Guest Appearances

Do the Woo — Email Marketing for Woo and WordPress Builders and Businesses with Greg Zakowicz | Listen on Apple

Post Status Draft: Omnisend's Greg Zakowicz Discusses E-commerce Trends in Email Marketing, SMS, and Push Notifications

Keep Optimising Podcast, Ep. 171: Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs

E734: How to Prioritize Marketing Channels for Your Business with Greg Zakowicz

Marketer of the Day with Robert Plank podcast: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

Keep Optimising Podcast: Customer Experience in your Email Marketing Automations with Greg Zakowicz

Ecomonics podcast: Transformative Power Of Email Marketing

The Opportunity Podcast: Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [Ep. 66]

QA Selling Online Podcast: iOS 15 Changes eCommerce with Omnisend – Greg Zakowicz #400

eCom@One: Ep. 82: How to Develop a Content Strategy That Will Skyrocket Your Brand Awareness

eCommerce Townhall Ep4: How to Evaluate the Health of Your Email Channel

Lucas Walker’s Pitstop (3 episodes): Push It Real Good — Reach Out And Text Someone — No-Brainer Game Plan

The Commerce Show: (S01,E03) Greg Zakowicz from Omnisend

Raydiant.com: Top 15 Podcasts to Keep a Pulse on the Future of Retail

Podcast Guest (The Inspire Cafe): Episode 099: Greg Zakowicz: From Stocking Shelves to Senior Commerce Marketing Analyst at Oracle | The Inspire Cafe Website

Podcast Guest (eCommerce Fastlane): Episode 63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success | eCommerce Fastlane Website

Podcast Guest (Integrate & Ignite Podcast): Episode 276: Email Marketing Strategies with Greg Zakowicz of Oracle NetSuite

LightspeedHQ.com: The 9 Best Marketing Podcasts for Retailers and eCommerce Merchants

Postalytics: Commerce Marketer Podcast With Greg Zakowicz

Podcast Guest (MCM Commerce Chat): How to Have an Effective Email Marketing Strategy This Holiday Season

A Look Back at Year One of The Commerce Marketer Podcast

Demand Gen Report: Mentioned - Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

News: Greg Zakowicz Named a 2017 MarCom Gold Award Winner

Podcast Guest: 12 Minute Convos with Engel Jones

Podcast Guest ((Your Brand In The Real World): Episode Eight: How to Stand Out In Today' Shopping Journey

View Greg’s hosted podcasts here