Shoppers are still buying this holiday season, but they’re taking a more careful, value-driven approach. Greg Zakowicz shares a few observations from his MarTech Cube guest article on how shopper behavior is shifting and what it means for marketers heading into the holidays.
ChatGPT Atlas — Initial Impressions and Takeaways for Ecommerce
I am playing around with ChatGPT Atlas and have done a few trial searches from an ecommerce perspective. Here are a few initial takeaways.
Results may vary across ChatGPT Atlas and ChatGPT
Big stores dominate the results
Price tracking for the consumer, but only sometimes.
How Google and ChatGPT Atlas compared
How to Make Your Product Feed Discoverable in ChatGPT
If you want your products to show up in ChatGPT’s shopping and discovery experiences, you’ll need to set up a product feed that matches OpenAI’s official spec. Don’t worry — while the spec looks technical, once you break it down, it’s not too different from filling in a structured spreadsheet about your products.
Changes to the Gmail Promotions Tab and What Email Marketers Need to Know
BFCM Marketing: How to Adjust Email Automation for Black Friday & Cyber Monday
Agentic AI in Ecommerce: How It May Transform the Brand-Customer Relationship
Agentic AI is starting to make purchases on behalf of consumers, raising a new question for e-commerce: who is the real customer—the shopper or the AI? Traditional tactics like emotional branding and retargeting may not work the same way. Brands that adapt early by optimizing product data and strengthening identity will be best positioned for this shift.
What's The Future of Agentic AI Ecosystems in Retail?
Agentic AI is no longer just a concept — it’s becoming an ecosystem. From Amazon and Walmart to Mastercard and Google, major players are racing to build AI-driven shopping environments that can search, compare, and even purchase on behalf of consumers. But with that convenience comes big questions: Who will control these ecosystems? What does it mean for smaller brands? And how will retailers adapt loyalty strategies when the “customer” might actually be an AI agent?
Ryan Trahan’s 50 States in 50 Days: Marketing Goldmine or Over-Valued Opportunity for Brands?
Ryan Trahan’s whirlwind “50 States in 50 Days” series wasn’t just about quirky Airbnbs or a $1M fundraiser for St. Jude — it doubled as a live experiment in marketing. From $5,000 donor shoutouts to $100K corporate sponsorships, everyone from families to major brands took part. But here’s the real question: did these donations actually deliver lasting value, or were they just entertaining moments in a viral summer spectacle?
Examples of Post Purchase Email Marketing
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.