I write a lot of content throughout the year, but some pieces stand out to me more than others. Here are the five articles from 2019 that really resonated with me. I hope you enjoy.
Behavioral Science: The Magic That Turns Prospects Into Customers
If you ask a hundred people what makes a good article headline or email subject line, you may get a hundred different answers. After all, it’s subjective, isn’t it?
Not entirely, as many marketers know. There’s a science behind what makes a consumer open an email, click on a call to action (CTA) and make a purchase. Whether it’s writing an attention-grabbing headline or getting someone to “click and convert,” this article outlines ways any business can begin using behavioral science to improve their marketing.
Cyber 10: The Holiday Shopping Sprint You REALLY Need to Prepare For
The holiday season is upon us, and, once again, it’s expected to set online sales records to the tune of $142 billion, according to eMarketer estimates. As online sales rapidly increase year-over-year, trends evolve and retailers adapt.
Marketers need to look beyond the Cyber Five -- a historically high time for holiday online sales -- and instead prepare for the 10-day period that stretches from the Sunday before Black Friday through the Tuesday following Cyber Monday. >> read more <<
How to Use Social Proof in Email Marketing
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic.
Luckily for companies — especially online retailers — they already possess a lot of content that can be used for social proof. Here are a few ways retailers can utilize this content in their email marketing programs to influence purchases. >> read more <<
Want to Win Back Lapsed Purchasers? Focus on Customer Experience
Lapsed-purchaser campaigns, also known as win-back campaigns, are a staple in many retailers’ email marketing programs. These automated emails are sent to past purchasers who have not repurchased in a certain period of time, and the strategy typically consists of several incentivized messages that often increase in value from one email to the next.
Time and time again, I see retailers consider these messages a high priority. And for whatever reason, they’re almost always deemed a much higher priority than implementing post-purchase messages.
There’s a fundamental flaw with this approach … >> read more <<
Which Day Should You Send Your Marketing Emails?
Which days are best for sending marketing emails and which days are most popular for retailers? Should you send on the same high-volume days as other retailers, or send on lower-volume days so you can more easily stand out in the inbox?
Now, you may finally have an answer. >> read more <<
There you have it, my five favorite (for whatever reason) articles of 2019. To see more of what I’ve written, be sure to check out the Press page in the navigation.