In 2023, Back-in-stock messages had a 60.1% open rate, 19.3% click rate, and a 5.8% conversion rate. This was the highest conversion rate of ANY automated message, by far. Consider these must-have automated email messages for brands — both automated and scheduled campaigns.
Here are a few tips for ecommerce brands looking to use back-in-stock messages to increase sales.
Provide early access with back-in-stock automation
Use a sense of urgency and fear of loss in your messaging
Don’t feel the need to discount
Tailor messages to specific products when necessary
Include product recommendations
Back-in-Stock Email Marketing Examples
The Perfect Back-in-stock email subject line
Here are some back-in-stock email message subject lines used by real brands:
Top Sellers Back in Stock😍
🐍Back in ssssssssstock
Restocked! Ribbed Cotton Range Is BACK
Back in Stock: Lafeber Products
BACK IN STOCK: The Henley
THEY’RE BACK ⚡
URGENT: It’s Back In Stock!
Back in Stock 🌿 CBD Truffles
Back In Stock? Enough Said.
The wait is over: ramen is back!
Greg, SILK BEDDING BACK IN STOCK
Your fave Birkenstock style is BACK!
Back In Stock...
Back & Selling Fast!
Your fave camera bag is back in new colors!
LOOK WHO'S BACK 👀
Your favorite is back!
Favorites Back in Stock!
Everyone's adorable bestie is back 🎀
Your Favorite Lingerie is Back! (But not for long 👀)
Missed me? Back in stock
Back in Stock: A Knit to Know
WOW! Back In Stock: But Not For Long
Love Everybody 🖤 Back In Stock
MUST-HAVE BACK IN STOCK
Back in stock and going fast 💨
BACK IN STOCK You Have Been Waiting
Our holiday gift to you: back-in-stock best sellers
Have any questions about back-in-stock email marketing? Let me know.