In 2023, Back-in-stock messages had a 60.1% open rate, 19.3% click rate, and a 5.8% conversion rate. This was the highest conversion rate of ANY automated message, by far. Consider these must-have automated email messages for brands — both automated and scheduled campaigns.
3-Minute Video Tip Series: How to Grow Your Email Marketing List
I recently created a three-minute marketing tip series designed to help busy marketers generate more revenue from their email marketing program. The idea was simple: in three minutes or less each day, I would provide easy-to-follow advice on how to improve specific aspects of their program. Each episode can be found on YouTube, embedded below, and syndicated as season four of the Cart Insiders Podcast.
The topics I covered were:
Email marketing list growth
Email marketing welcome series
Email marketing cart abandonment
SMS marketing
This week’s tips covered how to grow your email marketing list. Let’s dive in.
The Customer Journey Has Changed — Has Your Marketing?
Let’s face it; the traditional linear model of the customer journey is no longer accurate. Today’s consumers shop how they want, where they want, and when they want—all while facing distraction at a moment’s notice. They are choosing how they interact with brands and on which channels they do so. They have all of the power. Who said being a marketer is easy?
Examples of Post-Purchase Email Marketing
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
47 Ways to Prepare Your Email Marketing and Ecommerce Store For The 2020 Holiday Season
The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
8 Ways the Retail Landscape May Change After Coronavirus
Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.
In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:
AMA Webinar Recap: COVID-19: What It Means for E-commerce
On April 2, Omnisend hosted their first AMA (ask me anything) session on the topic of e-commerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.
I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.
Email Marketing During COVID-19: How to Send Emails During a Crisis
Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.
This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.
2019 Email and E-commerce Holiday Season Recap
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
How to Use Video in Email Marketing
For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome.
Now, 98% of email clients support video, the number one type of content to inspire consumer research, and the time has never been better to bring new life to your email marketing with video.
Here are ways to incorporate video in your email marketing program.