It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. While discounting your way to a one-time purchase might work in the short term, at the end of the day, you need to aim for a higher prize: customer loyalty.
Many retailers attempt to accomplish this with an official loyalty program. There’s just one problem – they rarely work.
In this article, I’ll discuss:
What makes a good loyalty program
Why customers don’t feel loyalty from programs
Examples from Starbucks, Macy’s, Bruegger’s Bagels, and Amazon
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