For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome.
Instead, we’ve gotten animated GIFs and static images with overlay play buttons. While serviceable, it’s not the video experience we imagined.
Now, 98% of email clients support video, the number one type of content to inspire consumer research, and the time has never been better to bring new life to your email marketing with video. Here are ways to incorporate video in your email marketing program.
In this article, I’ll discuss:
Using Video in Automated Lifecycle Messages
Combining Social Media and Email Videos
Promotional Emails and Other Uses