By now, you’ve heard the term “millennial” a million times over — and with good reason. They represent 25% of the US population and hold $1.3 trillion in spending power, which has turned them into quite a powerful consumer group.
Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. These expectations now go well beyond millennials, prompting retailers to change how they engage and market to consumers of all ages.
As memories of the holiday season fade, the focus has now shifted to improving sales in the year ahead. But as competition expands globally and consumer expectations become even more demanding, this can be a daunting task.
Today’s consumers expect more from retailers: relevance, ease of purchase, mobile-friendly engagement, convenient shipping and return policies, availability, engagement, and overall value, just to name a few. While this may seem overwhelming, it’s likely you already provide some of