Notable Email and SMS Marketing Trends From the First Half of 2023
As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS.
A recently released email and SMS marketing report shed light on these performance trends and helped answer questions like “Do consumers find SMS intrusive?” and “Are consumers over email?” The report analyzed more than 10.5 billion e-commerce marketing emails and 62 million SMS messages, among other channels, sent by Omnisend customers in the first half of 2023.
Here are four notable takeaways for brands to pay attention to.
More Sends, More Engagement, More Orders
Brands sent 32.8 percent more scheduled emails, 99.2 percent more automated emails, and 47.9 percent more SMS messages year-over-year (YoY).
Increased consumer engagement allows brands to continue finding sales success with these channels. The click-to-conversion rate for email increased nearly 5 percent over the same period last year and orders are up 8.3 percent. Automated email orders increased by 132 percent, and SMS orders increased by nearly 17 percent year-over-year.
This increase in sends tells us brands rely on the channels to generate sales. The increase in orders tells us consumers welcome them.