Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right?

According to recent data, brands may have it all wrong. For every dollar businesses spend on social media, they get $5 back. Even though this is considered a good return on investment (ROI), other marketing channels, such as email, perform seven times better.

Email marketing has a ROI of 3600 percent worldwide and 7200 percent in the U.S. This means that businesses get $36 for every dollar they spend on email marketing, or $72 if they are based in the U.S.

People don’t open their social media apps to view ads; they’re just a part of the experience. With email, it’s the opposite. People choose to receive them. When they open their inboxes, they’re looking to shop and you have their attention.

Email Marketing Outperforms Social Media Marketing

The ROI difference alone isn't the only metric that proves how email marketing outperforms social media. Consider the following:

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